Working at 30 Rock for one of the largest entertainment and news corporations in the world has given me countless opportunities to design and collaborate. When a new Universal movie is coming out, Today Show often will feature it on the show and interview the actors and producers of the movie.
I've had the unique task of creating and maintaining the integrity of TODAY's brand, while promoting the content of Universal. I've met countless celebrities and found myself in the middle of some really awesome collaborations with brands, shows and content at NBCUniversal.
I believe movements begin, products are purchased, opinions are changed - all through resonating media. Every visual has the potential to persuade someone to take action. Truly great visuals embody a story within. This isn't an easy task; it comes at the price of long and thoughtful hours spent developing design to resonate deeply and elicit an emotional response from the audience. That's why I love design - I'm creating an experience for viewers that is beautiful and embodies an invitation for them to respond.
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