Working at 30 Rock for one of the largest entertainment and news corporations in the world has given me countless opportunities to design and collaborate. When a new Universal movie is coming out, Today Show often will feature it on the show and interview the actors and producers of the movie.

I've had the unique task of creating and maintaining the integrity of TODAY's brand, while promoting the content of Universal. I've met countless celebrities and found myself in the middle of some really awesome collaborations with brands, shows and content at NBCUniversal.

I believe movements begin, products are purchased, opinions are changed - all through resonating media. Every visual has the potential to persuade someone to take action. Truly great visuals embody a story within. This isn't an easy task; it comes at the price of long and thoughtful hours spent developing design to resonate deeply and elicit an emotional response from the audience. That's why I love design - I'm creating an experience for viewers that is beautiful and embodies an invitation for them to respond.




"Wow! These graphics look awesome, you're the man!"

— Matt Damon, Actor



"Great job on the design - I thought it looked amazing!"

— Tim Ferriss, Author


"Inventive and creative..."

"The on-set graphics in the monitors get better and better every week. And not only are they inventive and creative but they’re so well thought through."

— Matthew Carluccio, NBCUniversal Executive Producer

"Very organized and precise..."

"I’ve had the privilege of working with Jo every morning on our broadcast. He is well versed in a variety of graphics programs and is in-tune with the ever-evolving aesthetic of the show. Additionally, Jo is very organized and precise and, at times, Jo will build style guides and manuals to better organize graphic elements within the show. Above all, Jo is a pleasure to work with and has a positive, friendly attitude each morning."

— Neal Carter, NBC News Supervising Producer

"Attention to detail is a coveted asset..."

"Jo Lord is a pleasure to work with. He is very proactive, always finding ways to improve workflow. He then follows through to make sure those changes are implemented. Jo’s attention to detail is a coveted asset as he is relied upon to oversee structured templates for TODAY. His creativity also has proven to be invaluable when designing original elements in the face of tight deadlines."

— Brittany Haviland, TODAY Producer


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