Gelatoville Brand Identity
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Glance into the project
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Client
GelatovilleRealized
2023
Gelatoville needed to stand out in NYC’s highly competitive dessert scene, appealing to both locals and tourists with authentic Italian gelato.
Challenges, Approach & Concept
- Challenge: Tight budget, urgent launch timeline, and the need to differentiate from other gelato/café brands in NYC.
- Approach:
- Channeled classic Italian elegance blended with modern minimalism.
- Simplified the naming (Gelatoville NYC) for flexible future expansions.
- Solutions:
- Refined serif “G” logo, bright muted color palette, subtle polka-dot theme.
- Rapid prototyping of brand elements, allowing a 48-hour turnaround for initial brand release.
Process, Tools & Techniques
- Design Tools: Adobe Illustrator/Photoshop for brand identity and marketing collateral.
- Web Development: Created a functional website on Webflow within two weeks.
- Collaboration: Brought in a specialized branding designer for the custom serif “G,” ensuring authenticity in the look and feel.
Final Outputs, Impact & Reflection
- Final Deliverables: Complete brand identity package (logo, color palette, patterns), store signage, and a website.
- Impact: Quick adoption in the market, steady foot traffic post-launch, and a buzz among both local residents and tourists.
- Reflection: Demonstrated that well-planned, sophisticated branding can generate immediate recognition and customer loyalty, even under tight constraints.
