In the creative industry, there is so much that remains uncertain. When I first picked up a camera, I was the quintessential hobbyist—without any intention of growth or the thought that this pastime could evolve into a career. I began by taking photos of friends for their social media accounts, experimenting with outdated apps to edit them. It wasn’t until I crossed paths with Jo Lord that my perspective began to shift. Jo recognized the potential I hadn’t yet discovered in myself and propelled it forward, opening my eyes to possibilities I had never considered.
His guidance was not only precise but also perfectly tailored to my needs. Jo has helped me hone my skills, build a distinctive brand, and navigate the complexities of running a full-time business. His blend of creative direction and business acumen was exactly what I needed to transition from a mere hobbyist to a full-time entrepreneur. He taught me how to market myself, create a memorable client experience, and—perhaps most importantly—grow my business while maintaining my creative integrity. Thanks to Jo, Sincerely Liz Photography has flourished, and I feel empowered to sustain that momentum.
What truly sets Jo apart is more than just his industry knowledge; it’s his remarkable ability to inspire and elevate others. He encouraged me to take risks, trust in my vision, and consistently strive for excellence. I am deeply grateful for his mentorship, and I am confident that anyone who has the opportunity to work with Jo will experience the same level of exceptional leadership and support.
Cheers to many many more.
Liz B.
