Eden Valley
Brand Identity
Conducted extensive market research to identify patient needs, then applied findings to craft a brand image evoking warmth, professionalism, and hope.
Prioritized critical brand elements—logo, color palette, core marketing materials—and set less urgent items (e.g., T-shirt designs, event banners) for later rollouts. Allocated a portion of the budget to Google Ads and SEO, maximizing reach without heavy media spend.
Fostered open communication across design, marketing, web, and clinical teams, ensuring frequent feedback loops and alignment on style guides.
Within the first year post-rebrand.
Within three months, growing to 30x in six months, creating a permanent waitlist due to high demand.
Established Eden Valley as a trusted local mental health resource, paving the way for expanded services and partnership requests.
The significant new demand enabled the hiring of eight new staff members to accommodate the growing patient base.
By integrating strategic market insights, cohesive brand aesthetics, and cross-functional collaboration, this rebranding initiative propelled Eden Valley to dramatic enrollment gains and established a strong community presence in Vermont’s mental health sector.
Savannah L
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VP — Clinical Director
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Eden Valley
Jo Lord’s visionary leadership on the Eden Valley rebrand turned our vague ideas into a compelling identity that fueled a 1,033% enrollment surge, built lasting community trust, and left us unequivocally proud—proving he’s the transformative leader any brand needs.
