Dartmouth Next | Case Study

Call To Lead. Dartmouth Next Campaign.

Role: Animation & Graphics Supervisor & Creative Director (2021–2022)

Objective: Deliver a high-production, TV-style livestream lecture series—Great Issues: New Perspectives—to engage students, faculty, and alumni during the COVID-19 pandemic, ultimately supporting Dartmouth’s “Call to Lead” campaign.

Directed Hundreds of Deliverables
Oversaw the creation of dynamic video openers, on-screen graphics, and brand-aligned animations for two seasons of Great Issues: New Perspectives.

Team Leadership

Managed a core group of six in-house creatives plus freelancers, coordinating budgets, schedules, and all phases from style frames to final compositing.

High-End Production

Partnered with Dark Star Productions to leverage professional video walls, lighting, and sound, delivering a polished and immersive remote experience.

Agile Process.

Employed sprints and Frame.io version-control for rapid iteration, enabling major brand pivots two weeks before the premiere without derailing timelines.

Key Challenges & Solutions

Rapid Development & Remote Collaboration

Implemented daily check-ins, streamlined review processes, and a robust feedback loop to ensure alignment across teams and stakeholders.

Late-Stage Changes

Maintained agile workflows, allowing the design and motion teams to pivot quickly on key brand directives with minimal downtime.

Budget & Time Constraints

Optimized templates and leveraged existing modular toolkits, reducing revision cycles and reinforcing the cohesive Dartmouth brand experience.

Key Achievements

30% Increase in Online Engagement

Compared to previous virtual events, directly tied to overall enhanced production quality.

3.77 Billion in Total Campaign Donations

For “Call to Lead,” bolstered by the Next Campaign events, visibility and consistent branding across livestreams.

Strengthened Reputation for Innovation

In virtual academic events, establishing Dartmouth’s leadership in remote learning and engagement.

Ongoing Partnership

Positive stakeholder feedback led to future collaborations and renewal of similar digital initiatives.

Summary

By merging traditional academic values with cutting-edge design and production, I delivered a streamlined, high-quality livestream series that significantly boosted Dartmouth’s remote outreach and fundraising goals.

This case study highlights my ability to lead diverse creative teams, manage tight timelines, and adapt swiftly to changing requirements—skills essential for driving successful, high-impact visual campaigns.

Drew Fahle

Producer

Dartmouth

Jo’s expertise, creativity, and leadership were vital to Dartmouth's projects—seamlessly integrating complex elements, keeping everything on track, and inspiring everyone involved.

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