Everywhere Rebrand

Everywhere Youth Travel Rebranding

As Sr. Creative Director at Equality, I spearheaded a branding initiative for Everywhere, an international youth travel organization dedicated to cultural immersion and education. The challenge was to develop a vibrant brand identity that resonated globally with young travelers, all on a constrained budget.

Facing limited financial resources and the need to appeal to a diverse global audience, I directed every aspect of the brand's development, from strategy to execution. The phased rollout strategy ensured that each element aligned with strategic objectives and communicated Everywhere's unique value proposition effectively.

Phased Brand Development:

• Phase One: Established foundational brand elements, including a versatile logo and color scheme that captured the essence of adventure and cultural richness.
• Phase Two: Built upon these visuals with engaging copy, a dynamic website layout, and compelling multimedia content, including photography and video from travel expeditions, which I personally directed.