Clinger Product Photography
Glance into the project
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Client
Highly FunctionalRealized
2022
The inventor, a cancer patient, needed marketing photos that highlight both functionality and the playful charm of this pocket-friendly accessory.
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Challenges, Approach & Concept
- Challenge: Work with a limited budget to produce crisp, high-resolution shots that illustrate the holder’s features in a relatable, lighthearted style.
- Approach:
- Gave “The Clinger” a distinctive personality by posing it with various everyday items (joints, candles, etc.).
- Used colorful backdrops, strong shadows, and macro shots to spotlight details and draw attention.
- Concept: Convey a “cute yet practical” vibe, emphasizing that The Clinger solves everyday hassles (smell, storage, forgetting a lighter).
Process, Tools & Techniques
- Setup & Lighting: Studio environment with bright backdrops, fun props, and dynamic shadows to evoke an upbeat mood.
- Equipment: Canon R5C with macro lenses; Adobe Lightroom for post-processing.
- Creative Experimentation: Tried moody rim lights, shadow play with plants, and whimsical color choices to capture the product’s flexible personality.
Final Outputs, Impact & Reflection
- Final Deliverables: A versatile set of product images for Amazon listings, social media, and marketing campaigns.
- Impact:
- "Jo's photography elevated our product, translating The Clinger’s unique functionality into fun, engaging visuals. Sales and ROAS jumped significantly after featuring his images in our campaigns."
- Reflection: Showcased the power of injecting creativity into product photography—especially for smaller brands looking to set themselves apart with minimal resources.
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