Jason Bourne Movie Promotion on the Today Show
Glance into the project
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Client
NBCUniversalRealized
2016
Universal Pictures organized these interviews as part of a broader marketing push to build excitement for the movie ahead of its summer box office release.
Challenges, Approach & Concept
- Challenge: Monitors behind live interviewees can distract viewers, so graphics had to be seamlessly integrated—enhancing the segment rather than overshadowing it.
- Approach:
- Combined the official Jason Bourne branding with a subtle “hacker” aesthetic.
- Customized looped motion backgrounds for multiple monitor sizes on set.
- Solutions: Ensured seamless color calibration and loop playback for an unobtrusive yet thematic background.
Process, Tools & Techniques
- Design & Animation: Created all monitor backgrounds, intros, and lower-third elements in Adobe After Effects; prepared multiple aspect ratios for the studio’s unusual layout.
- On-Set Coordination: Personally tested loop playback on the morning of the interviews, making real-time adjustments to color and brightness.
Final Outputs, Impact & Reflection
- Final Deliverables: Fully rendered motion graphics package (monitor loops, segment intros/outros, lower thirds).
- Impact: The film grossed $415+ million worldwide, with these Today Show interviews contributing to overall buzz. NBC and Universal trusted me for future segments after seeing the polished result.
- Reflection: Balanced the show’s visual environment to support star interviews without drawing undue attention—reinforcing that good broadcast design often works best when it’s quietly effective.
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