Jets: Take Flight
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Glance into the project
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Client
Paramount CBSRealized
2022
CBS needed a visual overhaul for the show to energize its brand and maintain a competitive edge in sports broadcasting.
Challenges, Approach & Concept
- Challenge: Merge modern sports aesthetics with existing CBS brand standards under tight deadlines and strict broadcast requirements.
- Approach:
- Created a sleek, high-energy storyboard that seamlessly integrated with the show’s new logo (crafted by Tucker Oelsen).
- Balanced dynamic motion elements with brand consistency to ensure easy visibility and readability on screen.
- Solutions:
- Provided an extensible toolkit of animated assets for CBS to customize over time.
- Adapted designs for multi-format screen sizes used in broadcasting.
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Process, Tools & Techniques
- Design / Animation Software: Adobe After Effects, Illustrator, Photoshop.
- Workflow: Early concept boards, stakeholder approvals, final motion passes, handoff for on-air use.
- Toolkit Delivery: Packaged layered After Effects projects and style guides for CBS’s internal teams to tweak as needed.
Final Outputs, Impact & Reflection
- Final Deliverables: High-impact intros/outros, lower-thirds, title cards, and sponsor/ad break bumpers.
- Impact: Elevated the show’s professional look, received positive feedback from CBS execs; set a standard for future sports segments.
- Reflection: Showed how cohesive design and motion can significantly boost a sports broadcast’s brand, despite the complexities of live TV constraints.
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