One Planet – Elevating CEO’s Digital Presence
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Adopted an episodic format to spread production costs and tell CEO’s story in depth. Used versatile shooting techniques and post-production workflows that maximized resources without sacrificing quality.
Employed detailed planning and agile scheduling, capturing ample b-roll and conducting headshots/filming simultaneously. Pre-scripted questions and wardrobe prep minimized disruptions.
Established clear visual standards—logo placements, motion graphics templates, color grading—to unify the Gravity series, Q&A videos, and brand photography under one cohesive aesthetic.
Defined the storytelling approach, from episode themes to final edits, ensuring each piece supported One Planet’s broader brand goals.
Served as lead videographer, photographer, and motion designer, personally directing shoots and overseeing post-production.
Coordinated a small, specialized crew (camera, sound, lighting), collaborating closely with One Planet staff and the external interviewer to maintain a tight, efficient workflow.
“Gravity” became the channel’s top-performing content, with episodes like “The Bleeding Mile” (111,000 views) and “A Man of Faith” (50,000 views).
Combined engagement on CEO’s personal and One Planet’s business accounts.
CEO’s Instagram rose from ~54k to over 400k followers (within ~2 years), supported by consistent, high-quality visual storytelling of which my content was the launching pad for.
Unified staff headshots, motion graphics, and Q&A videos established a polished corporate identity, now integral to One Planet’s ongoing marketing efforts.
By producing a standout episodic video series and accompanying brand content, I transformed the CEO’s digital footprint into a cinematic, engaging platform that humanized his billion-dollar success story.
Payam Zamani
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Founder & CEO
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One Planet
Working with Jo Lord was a wonderful experience—he captured the depth and emotion of my story while showing talent, professionalism, and values that match our company's.
