Clinger Product Photography
Glance into the project
Project
Clinger
Brief
Overview
I was engaged by Highly Functional LLC to create vibrant, personality-driven imagery for "The Clinger," a unique cigarette case. The primary goal was to showcase the practicality and innovative design of the product through high-resolution photos, despite working with a limited budget. The imagery was designed to align with the company's strategy of highlighting The Clinger’s unique attributes and educating consumers on its utility.
Challenges
Operating within a tight budget, the project required efficient resource management and creative problem-solving to deliver high-quality product photography that effectively communicated The Clinger’s features and uses.
Creative Vision & Execution
As the sole creative director and photographer, I managed the entire photo shoot from conception to final edits. Inspired by The Clinger's distinctive characteristics, I developed a creative vision that personified the product through colorful backdrops, dynamic lighting, and macro photography. The visual strategy aimed to infuse personality into the images, reflecting the innovative spirit of The Clinger. Advanced photography techniques and creative lighting setups were utilized to enhance the visual appeal and informative quality of the photos.
Results
Impact
The creative imagery significantly enhanced The Clinger's market presence, with initial feedback indicating increased consumer interest and engagement. The high-quality visuals have become a central element of marketing campaigns, driving visibility and differentiation in a competitive market.
Review
The collaboration with Jo Lord on product photography for "The Clinger" was nothing short of exceptional. Jo's ability to translate our ideas and product's functionality into visually compelling images exceeded our expectations.
The attention to detail in each shot enhanced our marketing materials which we saw got an instance response on our Amazon Store leading to an increase in sales, and a higher ROAS (Return on Ad Spend). We are thrilled with the outcomes and highly recommend Jo for any creative endeavor for projects big or small.
Other works
Let's chat
I'm open to discussing all inquires and offers, as well as answer any questions you may have.