Crypto Brand Identity

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Reinventing Brand Identity in the Cryptocurrency Market.

Luxolo

Glance into the project

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Project

Luxolo

Client

Luxolo

Category

Realized

2023

Brief

Led a three-month rebranding project for Luxolo, an exclusive cryptocurrency platform. Developed a sophisticated brand identity and launched a dynamic website, positioning Luxolo as a white-glove service for high-net-worth individuals. The key challenge was differentiating Luxolo in a saturated market while appealing to an elite clientele.

Strategic solutions included introducing a 'signature' service tier and integrating advanced CRM and AI tools to elevate customer engagement and operational efficiency. Hands-on work involved collaborating on brand elements, conducting product photography, and crafting impactful copy, including the tagline “Own the future.”

Luxolo

Results

Results showed a marked improvement in brand perception, with increased recognition and presence in the crypto space. Our ongoing work with Luxolo’s parent company underscores our commitment to their long-term success.

The rebranding set a new standard in digital finance, attracting a discerning clientele and significantly boosting Luxolo’s presence in the crypto space.

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Luxolo
Luxolo
Luxolo

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